Sunday, October 6th, 2013

JustJared.com‘s Jared Eng caught up with Jess at the 2013 Variety Power of Women event to chat about The Honest Company, her business that provides natural, safe, and effective products for the family and home.

Just Jared: Congrats on all the success of The Honest Company! What are some of your hottest products right now?

Jessica Alba: People love our bundles, so we do a diapers and wipes bundle. So it’s $20 a week to get an unlimited supply of diapers and wipes, and you get to pick out your own designs. Parents love that because it’s also delivered straight to your door. They get the cutest ones out there and our diapers perform more than 35 percent better than any other diaper on the market.

JJ: Which products do you use the most?

JA: I use everything! I have kids and dogs, so laundry detergent, dish soap, shampoo, body wash, everything. I should just send you a box of stuff! We have the best-smelling bathroom and floor cleaners. I did all the scents. Christopher [Gavigan, co-founder] thinks I’m crazy, but I love essential oils, so I wanted it to smell like aroma therapy.

JJ: What originally made your start the company?

JA: I looked around the marketplace and I was a new mom, and I had an allergic reaction to a baby laundry detergent. I found out that there are all these untested chemicals in baby products, even a numbing chemical that numbs a baby’s eye in baby shampoo. There are chemicals in diapers that can burn your baby and they get these burns that permanently scar. I did not want my kids to be exposed to any of that stuff. I was trying to find better quality products and it was really hard to find a company that I could trust. So I was like, “It would be so much easier if there were a company that did all the hard work and provided everything I needed, was affordable, and easy to get.” So that’s why we initially started online and our price point is super competitive.

JJ: What is Honest’s biggest milestone to-date?

JA: I feel like every day we’re hitting these huge milestones, but one of the things that I’m most proud of is we have a non-profit called Baby2Baby.Org that’s incorporated into our business model. We’ve given 20,000 units of product. We’ve given time and money to Baby2Baby and that’s huge for a start-up.

JJ: How do you intend to grow the brand?

JA: Expanding our product line. Our customers want us to have more adult products like deorderant and shaving oil, so we’re working on that. And then maybe we’ll go into hard goods and soft goods. It’s just about what our customers want.

JJ: Are there any other business ventures you’re interested in?

JA: I really think the beauty space is interesting and I’ve been looking into it for quite a while. I also think kids and extra-curricular acitivities, and food and nutrition, is a big deal. So I’m looking into that space as well.

You can check out The Honest Company’s website or pick up their products at select locations of Gelson’s, Nordstrom, Costco, and various baby boutiques! – Just Jared


looking into that space as
well.


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The Honest Life

The Honest Life recounts Alba’s personal journey of discovery and reveals her tips for making healthy living fun, real, and stylish, while offering a candid look inside her home and daily life. She shares strategies for maintaining a clean diet (with favorite family-friendly recipes) and embraces nontoxic choices at home and provides eco-friendly decor tips to fit any budget. Alba also discusses cultivating a daily eco beauty routine, finding one’s personal style without resorting to yoga pants, and engaging in fun, hands-on activities with kids. Her solutions are easy, chic, and down-to-earth: they’re honest. And discovering everyday ways to live naturally and authentically—true to you—could be honestly life-changing. - HONEST.COM/thehonestlife
The Honest Company
The Honest Company is a newly created brand that passionately believes that all parents should have access to safer, healthier family products that don’t break the bank. Parents are becoming increasingly concerned about poorly regulated, chemically-laden, baby products, but the alternatives are often expensive, inaccessible, and bland. The need and desire for affordable and non-toxic products – e...specially baby diapers and essentials – is greater than ever.

In response to this market gap, The Honest Company offers a monthly subscription service providing expert curated children’s products consisting of what mom’s need most, all conveniently delivered to subscribers’ front-doors!

"When I became a mom, I finally became the person I am, that I always should have been," she says. "It's the most satisfying job in the world. But, it can also be overwhelming and confusing. I created The Honest Company to help moms and to give all children a better, safer start."

FOR MORE INFORMATION VISIT HONEST.COM
Jessica Alba Supports….
"As a mother, I cannot imagine what it must be like for parents who cannot afford the most basic necessities for their babies. No child, regardless of his/her family's socio-economic status, should ever be without diapers, food, clothing or hygiene items. Our goal is to help alleviate some of the burden on these families by providing them with these essentials."

FOR MORE INFORMATION VISIT BABY2BABY.ORG

"I was alarmed to learn about all the potential harmful products in my home and lifestyle – like toxic chemicals in plastics used to make baby bottles, brain toxins in children’s toys, carcinogens in my cleaning products… the list went on and on!

Please stand with me as concerned citizen and parent and take action today. Ask your Senators to support the Safe Chemicals Act of 2011. This new bill that would increase the safety of chemicals used in your consumer products, increase public access to health and safety information, and protect vulnerable populations like pregnant women and children."

FOR MORE INFORMATION VISIT SAFERCHEMICALS.ORG
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